For New Year's 2017, the BBDO advertising agency wanted to give their clients something fun and memorable instead of the usual corporate greeting card. I built them a Telegram bot that played the role of a cocktail bartender throughout the entire New Year's Eve.
How it worked
You open the bot, and it immediately asks you what drinks are on your festive table tonight. Champagne? Wine? Whisky? Beer? You check off what you've got, and the bot starts generating cocktail recipes from those specific ingredients — all night long.
The vibe
The bot had personality. It congratulated you at midnight, cracked jokes between recipes, and even suggested you go set off some fireworks and get some fresh air before serving the next round. Each cocktail had a playful name — "ATM on the Beach," "Midnight Dzhigit," "Cranberry Overdraft" — and the recipes were dead simple, the kind you can actually pull off at a party.
The pacing
This was the key part. The bot didn't dump all recipes at once — it drip-fed them throughout the evening, from the first toast to the early morning hours. It felt like having an actual bartender at the party who knows when to bring the next round.
A small project, but a satisfying one. Good creative brief, tight deadline, and a result that people actually used on the night itself.